What a monster.
There is no point wasting time on this ridiculous exercise. My belief is that people want to be on vacation, not looking for things to write about where they are staying, unless they are a professional travel writer.
If you would like to write a review for my TripAdvisor or Google+ pages, or for any of the other 400 places my business listing appears on the internet (61 verified), all of which are collecting reviews, please do. Yes, I was being sarcastic, but now I am sincere.
Real reviews can't hurt.